Dot Eco domain supported by Al Gore.

Dot Eco LLC (www.dotecotld.com) was founded in 2008 by Fred Krueger and Clark Landry to secure, operate and promote the .eco web domain in order to promote environmental initiatives and awareness. The former US vice president, Al Gore, who won a Nobel Peace Prize in 2007 for his campaign on climate change and an Oscar for his film An Inconvenient Truth is backing this .eco initiative.

.eco would be established for "individuals to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions", according to Dot Eco association.

A majority of the profits of the .eco initiative from the registration will be used to support environmental causes and to fund research on climate change and other environmental issues.

Dot Eco plans to apply to ICANN (Internet Corporation for Assigned Names and Numbers) for the creation of .eco later in 2009.

Dot Eco has entered into an integrated partnership with former Vice President Al Gore and his philanthropy, the Alliance for Climate Protection (www.climateprotect.org), to secure and promote the .eco top level domain:
“We fully support Dot Eco LLC in its efforts to secure the .eco top level domain through the ICANN application process and look forward to working with Dot Eco LLC to promote .eco. This is a truly exciting opportunity for the environmental movement and for the internet as a whole,” said Al Gore in the Dot Eco press released.